User Experience is the combination of information and tools that enable users to communicate with organizations through technology interfaces.

Bradek's User Experience Services focuses on information design, eMetrics and usability testing to craft user experiences that work in concert with key business goals, enhancing the value of technology solutions. As a result, our clients' return on investment is realized through increased customer satisfaction and retention.

The value of these services can be measured both quantitatively and qualitatively via usability testing, eMetrics and focus group testing. Some of the measurable benefits offered are as follows:

* Improved customer communication
* Increased customer recognition of specific information types
* Enhanced company image by association with a positive and satisfying user experience
* Streamlined online processes, including ordering and registration

A successful User Experience supports a company's business goals and reaches out to new and existing customers. Our User Experience solutions enable our clients to build deeper relationships, increase customer loyalty and target profitable customers through the strategic placement of information and promotion of functionality. Bradek's User Experience capabilities include:

* User behavior analysis and task-oriented design
* Current user interface analysis, eMetrics, evaluation and recommendations
* Competitive analysis of existing user interfaces
* Usability testing based on industry-standard methodologies
* Information structure and navigation system design
* Content strategy development for content management solutions
* Online brand extension, including visual design and content editing and production

eBusiness Effectiveness Assessment
Making informed, measurable design changes is critical to increasing your return on investment, which is why consumers, business customers, and site executives all agree on the need for a great website user experience.

Web Analytics and Business Intelligence
Bradek professionals are expert at developing data warehouse architectures, data models and analytics to help you improve your enterprise performance and remain ahead of the competition.