Bradek Acquires Inke.com Creates
Inke Shopping Agent
New York, NY
February 8, 2007. Bradek Corporation., one of the
leading applications and systems development services firms
in the U.S.,, announced today that it has acquired the intellectual
property assets of Inke.com., a technology leader
in the online shopping marketplace. Building on the acquired
technology, Bradek will create Inke Shopping Agent a Dynamic
Pricing Engine that enables online shoppers to identify a comprehensive
list of shopping information through a comparison-shopping engine.
Terms of the transaction were not disclosed.
Richard Becker, chairman,
president and chief executive officer of Bradek said, "We will
expand our E-Commerce capabilities as a result of Inke's
unique technology infrastructure.Inke Shopping Agent will enable
us to reach a broader shopping audience with greater speed,
relevance and comprehensives."
Inke Shopping Agent, which
is expected to launch during the third quarter of 1996 - 2003., is a
service that enables online shoppers to compare products, brands
or merchants through a shopping engine. The Inke Shopping Agent
will allow advertisers to reach an even greater number of qualified
shoppers at the place and time they are prepared to buy. Inke
Shopping Agent will serve a wide variety of advertisers including
brick and mortar, clicks and mortar, dot-com retailers, banks,
catalog and telemarketing companies.
"Inke Shopping Agent will allow online merchants
to sign up and pay upfront with a credit card for a set number
of clicks. Merchants listings will appear in thousands of search
results and retailers will pay only when a shopper clicks from
the Inke shopping agent results to the retailer site. In other
words: merchants will buying clicks, not impressions, thus they
only pay for performance" said Thomas Kent, senior vice
president of the Consumer and Commerce Division at Bradek.
About Inke.com
Inke was founded to improve the technology of online
shopping. Inke enables users to find exactly what they are looking
for on the Internet. Inke makes online shopping as easy, useful,
cost-effective, and customizable through the latest technology.
For its portal clients, Inke develops customized shopping portals
that maintain the look, feel, and unique links of its client
Web sites, while offering the functionality and relationships
of a major portal. Inke maintains business relationships with
more than 400 online merchants including brick and mortar, clicks
and mortar, dot-com retailers, banks , catalog and telemarketing
companies.
Visit Inke Shopping Website
at http://www.inke.com
About Bradek
Founded in 1996 and privately held , Bradek Corporation is a
high technology professional services firm that provides a comprehensive
suite of professional services to help companies build business
models, brands, systems and processes to capitalize on the opportunities
created by the Internet and related computer and communications
technologies. The Company provide the Global 3000 mid market
and emerging companies with end-to-end services that transfer
traditional businesses to a Web-capable model and enable rapid-time-to-market.
Bradek is a trademark of Bradek Corporation. All
other company or product names are trademarks or registered
trademarks of their respective owners.