Making informed, measurable design changes is critical to increasing your return on investment, which is why consumers, business customers, and site executives all agree on the need for a great website user experience. However, most eBusiness efforts don't deliver on it. Site redesigns often follow loosely defined goals, and changes are not effectively measured for their impact on your bottom line.

* Why are shopping carts being abandoned?
* Where do most users leave your site?
* Which scenarios aren't driving to completion?
* What is my cost of acquisition?
* What is my cost of retention?

Bradek's eBusiness Effectiveness Assessment diagnoses specific opportunities to increase ROI for your existing Internet, intranet, or extranet sites or applications. We work with you to align web investments with business goals and deliver measurable increases in revenue growth, cost savings, and customer satisfaction. In four weeks, Bradek's experts:

* Identify key business objectives
* Generate site activity reports with state-of-the-art metrics tools
* Interview users to understand needs, goals and behaviors
* Perform a multi-dimensional site experience review
* Deliver a plan with prioritized recommendations and measurable success criteria

Our Assessment unlocks critical decision-making information that provides you with:

More Value From Existing Web Assets
By focusing on improvement, not reinvention, Bradek's Assessment provides the insight that makes your existing web assets deliver more value for longer.

Measurable Results Delivered With Confidence
Bradek's analytical models demonstrate the balance sheet impact. Every recommendation delivers measurable results tied to your business goals.

A Greater Understanding of User Behavior
A better understanding of customer, employee and partner behavior and its effect across your business is invaluable. The measurement, analysis, and adjustment of customer experience issues transforms your site into a business tool.